《商务英语阅读》系《大学英语选修课系列教材》之一，是针对培养复合型人才的需求而编写的。本教材主要涉及经济全球化、贸易保护、市场营销、电子商务、商务道德、跨文化商务、工商管理等内容。课文全部精选自世界著名专业杂志、报纸以及相关专业网站，语言标准，适合学生学习英语。文章体裁反映了商务报刊的特点，有助于学生提高阅读能力。所选文章紧扣商务主题，使学习者在学习英语的同时了解国际商务知识。
本教材以主题为单元，共分为9个单元，每单元有2～3篇内容相关的文章，并编写了商务小贴士。各单元编写了形式多样有针对性的练习和详细的注释，帮助学生更好地理解文章内容。每章附有与主题相关的图片，引导学生进入一个直观的商务环境中学习。
本教材适用于中等及以上英语水平的大学生，也可作为商务专业学生的泛读教材，也可供从事国际商务经贸工作的人员参考使用。
Unit One Globalization of Economy
Reading for Background Information
Reading for Understanding
The Perils of More Globalization
Reading for Communicative Tasks
Reading for More Information
Globalization under Fire
Reading for Business Tips
How to take your small business global
Unit Two Trade Protectionism
Reading for Background Information
Reading for Understanding
Osama’s Tire Tariff Draws Beijing’s Ire
China expresses deep concern over US trade protectionism
Reading for Communicative Tasks
Reading for More Information
China irks U.S. with computer security rules
Reading for Business Tips
Introduction to trade barriers
Unit Three Marketing
Reading for Background Information
Reading for Understanding
Dialing Into Mobile Marketing
Reading for Communicative Tasks
Reading for More Information
Pulling the Trigger on Trigger Marketing
Reading for Business Tips
Developing Your Marketing Mix
Unit Four E-Commerce
Reading for Background Information
Reading for Understanding
E-Commerce Companies Must Globalize to Thrive
Reading for Communicative Tasks
Reading for More Information
Why E-Business Is Now Everyone’s Business
Reading for Business Tips
E-commerce Tips for Small Businesses
Unit Five Business Ethics
Reading for Background Information
Reading for Understanding
Just good business
Reading for Communicative Tasks
Reading for More Information
Ethics Must Be Global, Not Local
Reading for Business Tips
Building Self-discipline
Unit Six Entrepreneurship
Reading for Background Information
Reading for Understanding
Magic formula
Reading for Communicative Tasks
Reading for More Information
The more the merrier
Reading for Business Tips
Top 5 tips to become a productive student entrepreneur
Unit Seven Banking
Reading for Background Information
Reading for Understanding
Bank closings top 100 for year; most failures since 1992
Reading for Communicative Tasks
Reading for More Information
A special report on international banking
Reading for Business Tips
Finance Investment ---- Safe Internet Banking
Unit Eight Cross-Cultural Business
Reading for Background Information
Reading for Understanding
The Strategy for Managing Across Cultures
Reading for Communicative Tasks
Reading for More Information
Cross-Cultural Differences
Reading for Business Tips
Ten Key Factors for MNC Success
Unit Nine Management and Administration
Reading for Background Information
Reading for Understanding
Forms of Business Organization
Reading for Communicative Tasks
Reading for More Information
The Best Leadership Is Good Management
Reading for Business Tips
Styles of Leadership
Reference Key for Exercises
渝公网安备 50009802500702号
